Had a really good session with the developers while delivering the two-day TDD course at a customer site recently. During the course I had quite a long discussion about Bob Martin, et al's concept of 'Clean Code' and recommended that the attendees each buy a copy of the book as I consider it one of the most important books on modern software development.
Later I spoke to their manager and he agreed to purchase a copy of the book for everyone.
Two weeks later I saw him reading a copy and asked him what he thought. "Well, I'm not really a coder but I see what he's getting at and it seems quite reasonable" was his response. "Did you get copies for the developers?" I asked. "No!" he replied, "I got a copy for everyone, like you said. They can take it in turn to read it when I've finished"
Oh dear! :)