quick response (QR) codes should be a key area of focus in your advertising strategy. They provide a way for consumers to access your brand's website more quickly than by manually entering a URL. Use QR codes to store URLs in publications, on signs, or on business cards to provide your customers with easy access to your information. Anyone can quickly scan the image with their phone and browse to your website immediately.
URL shortening has been around for many years and was made even more popular when Twitter adopted the 140 character maximum length of an SMS for their tweets. Short URLs look neater and have the added bonuses of being easier to communicate and much less prone to transcription errors. Use them when you don't have the room for the full URL or you want to make it easier for other people to deal with it.
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